Activities
Formats, channels and events by brands and periods.
Performance measurement
See which marketing activities contribute to sales
OMNI helps you compare marketing activities, see returns across brands and channels, and quickly reallocate budget where the result no longer matches the investment.
Effect evaluation
Result of activities, comparison of formats and decision on next step in one clear overview.
What we evaluate
Result
Sales before and after, dynamics and contribution to the target KPI.
Priority
Where to increase activity, and where a revision is already needed.
Before / After
comparison of period and effect
ROI
activity return assessment
Decision
decision for the next cycle
Management Review
What the marketing and commercial team sees in the first 30 seconds
The team sees which activities really produced results, where the effect is weak and where the focus of the next cycle should be shifted.
Change before and after activity
Compare sales, distribution and other KPIs before and after an activity, using the control period for context.
Returns by brand and format
You can quickly understand which activities work best by brand, channel, region or type of promotion.
Next budget step
The analysis helps teams decide which activities to expand, revise or stop in the next cycle.
Operating principle
From post-facto report to working tool for the next cycle
OMNI translates the activity assessment into a working tool for the next cycle: what worked, what needs strengthening, and what should be stopped.
Recording activity
We collect data on events, channels, periods, brands and segments that need to be assessed.
Compare with actual sales
We compare activity with data on sales, distribution or other KPIs to see the change before and after.
Comparing formats
We show which activities and channels produce stronger results by brand, period and territory.
Helping you choose your next move
Marketing and commercial teams gain a framework for the next cycle, budget and activity plan.
What's inside
What is included in the performance assessment
Activities and formats
- Register of events, channels and promotion formats
- Linking to brands, regions, periods and segments
- Activity history by cycles and campaigns
- Comparison of several promotion scenarios
Result evaluation
- Comparison of indicators before and after activity
- Effect evaluation by brands and channels
- Comparison of formats and priorities
- Identify activities whose results do not justify the investment
The basis for the next cycle
- What activities to strengthen in the next period
- Which scripts are better to stop or rebuild
- Which brands and regions require special attention
- What to show to the commercial and marketing team as a plan for next actions
For whom
Who works with performance assessment
Sees how marketing activities impact sales and where revisions are needed for the next cycle.
Understands which promotion formats really influence the brand and sales, and which are no longer worth the investment.
Get a repeatable system for comparing formats, channels, and activity without manually flattening presentations and reports.
Understands what activities actually support the execution of the plan for territories, brands and customers.
Launch
How to start measuring effectiveness
The launch begins with determining which activities, KPIs and periods need to be compared. OMNI then puts together a clear picture for the marketing and commercial teams to understand.
Determining the assessment frame
We select brands, activities, regions and KPIs that are important for assessing the effect at the first stage.
Connecting actual data
We collect sales, distribution and other indicators that will be used to evaluate the result.
Setting up comparison
Determine which periods, formats and control groups are compared to each other.
Start the next cycle
The results of the first pass give the team a basis for the next marketing cycle and redistribution of efforts.
Contact
Request a performance review
Let's show how OMNI helps you compare activities, see results by brand, and make decisions faster on the next cycle.