Instead of searching across reports, teams see a prioritized list of situations, supporting evidence, and a clear next step.
P1
Priority situations
Situations with the greatest monetary magnitude or systemic risk are immediately the focus of the team.
KPI
Evidence from the data
Each situation shows metrics from available sources and the scale of its impact on performance.
→
Next step for each situation
The team sees a proposed next step and decides what to put into action.
Operating principle
From a verified situation to the next step
Action Center uses available company data to surface situations that genuinely require a decision.
01
Use company data
Bring together the sales metrics and other available sources needed for analysis.
02
Identify performance gaps
Highlight the situations that the commercial team needs to address first.
03
Confirming the problem
Compare available metrics so the team understands the context and scale of each situation.
04
Formulating an action
Suggest a next step for the team to discuss and decide on.
What's inside
What Action Center includes
Priorities
A list of important situations for the team
Ranking by scale and significance
Focus on issues that affect performance
Evidence
Verification from multiple data sources
Understanding the scope of the problem and its impact on the outcome
Details by affected brand, pharmacy chain, and region
Next step
A proposed action for each situation
Shared priorities for leaders and teams
A path from observation to decision
For whom
Who uses Action Center
Commercial Department
See the most important commercial situations and choose where to focus the team.
Marketing Department
See which brand-related situations need more attention.
Analytics Department
Check the metrics behind priorities and proposed actions.
Sales Department
Review situations in assigned territories and discuss the actions needed.
Launch
How Action Center is implemented
Implementation starts with available company data and agreed rules for assessing commercial situations.
1
Review the data
Identify the metrics and sources available to assess situations.
2
Set priorities
Agree which situations matter to leadership and the commercial team.
3
Configure the rules
Check how the system identifies and validates important situations.
4
Bring the team on board
The team starts working with priorities and refines the rules based on early decisions.
Built on sales analytics
Sales analytics as a separate product
DataSales shows medicine sales, inventory and performance against plan. Action Center helps the team identify priority situations and decide what to do next.
