DataSales / Sales Analytics

Track sales from distributor to pharmacy

DataSales combines distributor and pharmacy-chain reports with your company's master data. Teams can review distributor purchases, secondary sales, pharmacy sell-through and inventory, compare actuals with plan, and analyze results by brand, SKU, partner and company-defined geography. Where source data is sufficiently detailed, they can track a product from distributor purchase through to pharmacy sell-through.

Sales analytics

Sales, inventory and performance against plan across every available stage of the pharmaceutical supply chain.

What the team can see

Distributors

Purchases, secondary sales and inventory by distributor.

Pharmacy chains

Purchases, pharmacy sell-through and stock by chain, brand and SKU.

Plan and trends

Performance against plan, period comparisons and results by territory.

Brands and SKUsto the level supported by the data
Partnersdistributors and pharmacy chains
Geographycountries, regions and company territories
Management Review

What your team gains beyond separate reports

Commercial teams work with agreed metrics and move quickly from the overall result to the relevant brand, partner, territory or period.

Sales chain

From distributor purchase to pharmacy sell-through

Compare distributor purchases, secondary sales and inventory with pharmacy sell-through without manually consolidating multiple files.

Master data

Your partners and territories

Work with your company's approved lists of distributors, pharmacy chains, brands, SKUs and territories.

Dashboards

Regular performance review

At launch, we configure dashboards around your company's metrics and user roles, then keep the data and views up to date.

Reports

Analysis for the question at hand

Choose metrics, periods, filters and groupings. Save the resulting view and share it with colleagues.

Operating principle

From distributor and pharmacy-chain reports to consistent sales analytics

DataSales uses your company's master data and calculation rules. Sales, inventory and performance against plan therefore remain consistent across every dashboard and report.

01

Use company-provided data

We work with distributor and pharmacy-chain reports, sales plans and other data your company provides.

02

Apply your business structure

We use your master data for partners, brands, SKUs and territories, including your company-defined geography.

03

Agree on the metrics

Distributor purchases, secondary sales, pharmacy sell-through and inventory remain distinct metrics.

04

Prepare dashboards and reports

We configure dashboards for regular performance review and reports that teams can reconfigure for current business questions.

What's inside

What DataSales includes

Teams use ready-to-use dashboards for regular performance review and flexible reports for ad hoc questions. The metrics and level of detail depend on the data your company provides.

Dashboards for regular performance review

  • Sales, inventory, trends and performance against plan
  • Breakdowns by brand, SKU, partner and territory
  • Views tailored to company roles and metrics
  • Regular data updates and ongoing support

Flexible reports

  • Choose metrics, periods and breakdowns
  • Filters, groupings and pivot views
  • Reconfigure a report for the question at hand
  • Save and share reports with colleagues

Company master data and rules

  • Master data for distributors, pharmacy chains, brands and SKUs
  • Company-defined geographies and territories
  • Consistent metric definitions across reports
  • Data access aligned with each user's role
For whom

Who works with DataSales regularly

Commercial Department

Analyze purchases, secondary sales and inventory by distributor. Review sales trends and stock levels when planning future deliveries.

Trade Marketing

Compare pharmacy-chain purchases, sell-through and stock. Assess sell-through by chain and brand and prepare for negotiations using actual performance data.

Analytics Department

Build reports for different functions using the same agreed measures, and check results by brand, partner and territory.

Sales Department

Track plan performance and sales trends across assigned territories. Explore results by product, partner or period when needed.

Launch

Start with your business questions and data

We establish which metrics the team needs, which reports and master data are available and how regular sales analytics should work.

1

Define the business questions

Agree the metrics, user roles and questions the team reviews regularly.

2

Review reports and master data

Confirm distributor and pharmacy-chain reports, plans, reference data and delivery frequency.

3

Configure dashboards and reports

Present the first results by your company's brands, SKUs, partners and territories.

4

Support ongoing use

Update the data, support users and refine the analytics as agreed needs evolve.

The next level

When your team needs priorities

DataSales shows what is happening with sales. Action Center is a separate tool that highlights situations requiring attention and helps the team decide what to do next.

Explore Action Center
Contact

Request a DataSales review

See how your team can track sales from distributor to pharmacy using your company's own metrics.

DemoMaterialsChallenge discussion

Your request will be sent to the OMNI Digital team.